Defining future & space. Let’s face it—starting a new business in India is no small feat. Between navigating compliance, setting up operations, hiring the right team, and perfecting your product or service, the to-do list feels endless. In this chaos, marketing and brand building often take a backseat. Many founders, especially in single-owner or family-run [...]
Archive for the ‘Branding’ Category
The marketing landscape in India is on the brink of a seismic shift. With the rapid adoption of artificial intelligence (AI), the way brands connect with consumers is evolving at an unprecedented pace. But as AI blurs the lines between reality and illusion, marketers are faced with both immense opportunities and ethical dilemmas. How will [...]
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